How to Win CFO Approval for Expense Management Automation

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On-demand Webinar | Free

According to the 2018 Expense Management Trends Report by Certify, Inc., 49 percent of businesses still rely on manual expense reporting processes. That’s a surprisingly high proportion considering the compelling business case for automation.  

Why are organizations so slow to change? Very often, it’s because when finance leaders present the business case for automation to their CFOs, they fail to explain it in terms that the CFO cares most deeply about.

In this webinar, we’ll examine the top priorities of today’s CFOs and how automation helps to achieve these goals. We’ll walk through five strategic themes that your business case must address if you want buy-in from the c-suite. By speaking directly to these pain points, you can show how expense automation can:

  • Uncover opportunities to reduce costs
  • Enhance productivity and efficiency enterprise-wide
  • Improve visibility into cash and spending
  • Support strategic decisions
  • Mitigate risk and compliance concerns

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Mark Brousseau
Director of Advisory Services, IOFM

Over the past 22 years, Mark Brousseau has established himself as a leading analyst and writer on accounts payable, accounts receivable, payments, and document automation topics. A frequent speaker at financial operations industry events and on webinars, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document-driven business processes.


crop.eric landry.png.small-400px-square.400x400.pngEric Landry
Director of Client Partnerships, Certify, Inc.

15 years in the area of business to business sales/ software / healthcare

Before selling software, you could find me in the operating room guiding surgeons through surgeries using space age technology that fused vessels together nothing but advanced bipolar energy.  Over the past 5 years I have been working with large hospital systems implement software technologies that would aid in the identification of their patient prescription history faster. Currently, I’m working to alleviate the massive burden expense and travel can have on business through the offering of Certify’s Spend Management solution. 


Continuing Education Credits available:

Receive 1 CEU towards IOFM programs:

iofm-logo-small.png.small-400px-square.400x400.pngReceive 1 CEU towards maintaining any AP and P2P related program through IOFM! These programs are designed to establish standards for the profession and recognize accounts payable and procure-to-pay professionals who, by possessing related work experience and passing a comprehensive exam, have met stringent requirements for mastering the financial operations body of knowledge.

Continuing Education Credits available:

Receive 1 CEU towards IOFM programs:

AR-certFinal-AOCReceive 1 CEU towards maintaining any AR and O2C related program through IOFM! These programs are designed to establish standards for the profession and recognize accounts payable and procure-to-pay professionals who, by possessing related work experience and passing a comprehensive exam, have met stringent requirements for mastering the financial operations body of knowledge.

Thank you!

Thank you for registering for the on-demand webinar: How to Win CFO Approval for Expense Management Automation, sponosored by Certify. A confirmation email will be sent shortly with access to the on-demand materials.