Weathering a Cash-Flow Crisis

A cash-flow crisis may be the greatest test that a business can face. Even a profitable firm can be forced to close by a cash crunch. These crises can hit for a variety of reasons-economic downturn, a key customer's bankruptcy, slower than expected sales. Young businesses can stumble into cash shortages by overtrading, promising deliverables without the cash to purchase needed supplies or cover overhead. And sometimes, avoidable cash crises hit because the firm's leadership wasn't paying close…