How a Shared Services Team Automated AR — and Won Big

Is there anything more frustrating than your own accounts receivable (AR) tools and processes preventing you from getting paid? The shared services department at Catalina Marketing Corporation was struggling to deliver invoices, collect payments and get accurate reporting using manual, labor-intensive processes. But when they implemented AI-powered automation, all that changed.

In this webinar, special guest Bilyana Gavrilova, Senior Director, Shared Services at Catalina will discuss her team’s experience moving from manual to automated collections and invoice delivery. Learn how this transformation enabled the company to:

• Achieve record low past due balances thanks to automated payment reminders & better collection prioritization
• Reduce invoice delivery delays with seamless integration to customer accounts payable (AP) portals
• Generate robust reports for faster decision-making & more accurate cashflow forecasting

Mark Brousseau
President, Brousseau & Associates

Over the past 30 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation. A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes. Brousseau has chaired numerous educational conferences and has served on several industry committees and boards. He resides in Center City Philadelphia with his wife and three sons.

Bilyana Gavrilova
Senior Director of Shared Services, Catalina

Bilyana leads the Shared Services Department at Catalina Marketing Corporation, based in St. Petersburg, Florida. She manages AR, AP, and Payroll in both the U.S. and Costa Rica.

In her 20 years of experience in financial operations, she has been dedicated and passionate about process improvement and training to help her team succeed and grow.

Bilyana is a longtime member of IOFM’s AR and AP Advisory Panels. She has presented at IOFM webinars and conferences and is also a member of IOFM’s Fraud Panel.

Faye Abitz
Strategic Sales Development Representative, Esker

Over the past five years at Esker, I have helped organizations streamline operations and achieve success through process automation in areas like customer service, finance, and procurement. I work closely with teams to enhance efficiency using cutting-edge AI technology, focusing on solutions that drive operational excellence. I am passionate about transforming challenges into streamlined processes with tangible results. Outside of work, I enjoy staying active, exploring the outdoors, and finding creative outlets.