How to Break Out of the Manual Cash Application Trap

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Wednesday, December 15, 2021 | 2:00pm - 3:00pm Eastern Time | Free Webinar

Getting paid on time can be a challenge in times like these. But applying customer payments to open invoices is even harder for many businesses.

New forms of digital payments, decoupled remittance details, fragmented systems, and the shift to remote working is complicating the processing, matching, and application of customer payments. 

Cash application is the cornerstone of the accounts receivable department, and modernizing this process creates more time and empowers your teams to release cash from customers more quickly.  

In this webinar, we will explore how Cash Application’s intelligent automation is allowing AR teams to:

  • Modernize their cash application process and realize outstanding value that goes far beyond efficiency and cost reduction
  • Spend their time on actions that drive results, such as chasing customers for cash instead of remittances
  • Improve experience for internal and external customers
  • Provide AR professional with more fulfilling roles that contribute to success rather than fixing the challenges of outdated processes

Mark Brousseau
President, Brousseau & Associates

Over the past 26 years, Mark has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation. A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and service providers on how to use automation to improve document and payment driven business processes. Brousseau has chaired numerous educational conferences and has served on several industry committees and boards. He resides in Center City Philadelphia with his wife and three sons.


Brian Morgan
Director of Product Marketing, BlackLine

In his role Brian combines his wealth of knowledge and expertise in Accounts Receivable, Credit Management and Shared Services from working across multiple sectors for National and Global organisations sectors for over 25 years.

During his career achieved outstanding results which was highlighted in achieving many Industry Awards, most notably when under Brian’s leadership Veolia UK were recognised as Centre of Excellence by the Chartered Institute of Credit Management.  

Brian’s success is based on his understanding of the Strategic role Credit plays in every business, Debtors is one of the largest assets on the balance sheet of a company. From understanding the risk in granting credit to customers to achieve Revenue growth to the importance of collecting Cash promptly and effectively to ensure that Working Capital and Cashflow targets are regularly met, and the reduction of the Bad Debt provision – all of which are vital Key Performance Indicators to the financial health of a business.

As a previous customer and early adopter of BlackLine AR Automation solutions, Brian is able to provide clear understanding of the challenges organisations face and how by partnering with BlackLine AR Automation can drive transformation.

Continuing Education Credits available:

Receive 1 CEU towards IOFM programs:

AP CertificationPP-OC_seal_APP_outline.FNLReceive 1 CEU towards maintaining any AP and P2P related program through IOFM! These programs are designed to establish standards for the profession and recognize accounts payable and procure-to-pay professionals who, by possessing related work experience and passing a comprehensive exam, have met stringent requirements for mastering the financial operations body of knowledge.

Continuing Education Credits available:

Receive 1 CEU towards IOFM programs:

AR-certFinal-AOCReceive 1 CEU towards maintaining any AR and O2C related program through IOFM! These programs are designed to establish standards for the profession and recognize accounts payable and procure-to-pay professionals who, by possessing related work experience and passing a comprehensive exam, have met stringent requirements for mastering the financial operations body of knowledge.

Thank you!

Thank you for registering for the live webinar: How to Break Out of the Manual Cash Application Trap, sponsored by BlackLine. A confirmation email will be sent shortly with login details.

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