Contact Customers That Miss the Cash Discount to Lower DSO

Lowering your company’s days sales outstanding (DSO) is a challenge facing every credit professional, and pressure to do so is typically relentless. So when a credit executive comes up with a strategy that shows results, others in the profession tend to be all ears.Steve Massaro, a 30-year credit veteran, shared the approach he implemented while at Sterling Publishing, where he was Manager of Credit, Collection and AR. Massaro is currently Senior Credit Risk Manager at Scholastic.Proactive…