How and Why Credit Can Help Retain Customers

October 18, 2014


If you ask Darrell Horton to describe his job as SHFL Entertainment, Inc.' s revenue and AR manager, a responsibility he lists may surprise you: customer retention. "It's my philosophy," he says. "It should be one of the credit department's number one priorities to retain customers." (Las Vegas-based SHFL Entertainment manufactures and distributes gaming equipment that is sold to casinos around the world.) Horton's philosophy embraces the concept that the collection process is mutually…

  Become A Member

Join IOFM today as a Professional, Business, or Enterprise Member — or upgrade your Starter Membership — to get access to this content and thousands of other Articles, Webinars, Expert Answers, Resource Downloads, and more!

Join Today

Subscribe to our Monthly Insider

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500