Overcome Your Fears: Selling Automation to the C-Suite

January 28, 2020


It sounds scary. While you know you should automate, are you the person who should get the ball rolling? If nobody else will, then it’s up to you—but what do you know about automation? Are you even qualified to do that? Your success depends upon remembering that selling your automation project up the chain requires you step out of the day-to-day AP mindset and get into the head of the CFO—the person who controls the organization’s purse strings. While it may be a challenge to take a…

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